In order to make a distinct impact on the fast-casual segment of the restaurant industry, we must aggressively market the Oodles brand. An active rather than passive approach is necessary in order to bring Oodles to the national public.       The following are marketing vehicles employed:                        

• Postcards and direct mail
• Local magazines (Columbus Monthly/C Magazine)
• Community newspapers (Alive/The Other Paper)
• Billboards
• Chamber of Commerce
• Fax cover sheets
• Radio
• Press coverage
• Yellow/White pages
• Business cards
• Window graphics